Source: Google Trends

Hibiscus Is Getting Hype

Ruby Hibiscus Water just launched, making a splash on Hypebeast with 2.7k+ hypes. 

The flower (#hibiscus has 2.2m+ Instagram tags) — known for its deep crimson color and health benefits — has come a long way since Starbucks’ drop of the ready-to-drink (RTD) Very Berry Hibiscus in 2012.