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Etsy’s Musical Instrument Business Seeing Strong Growth in the US

The ecommerce website Etsy saw its Q2 2020 revenue growth increase 137% YoY. Part of the growth is attributed to the musical instrument marketplace (Reverb) that the company acquired last year.

According to Etsy, “Reverb benefited from similar macroeconomic ecommerce tailwinds to Etsy during the second quarter, as well as a strong increase in new buyers and novice musicians.”

As the company has not yet expanded deeply into non-US markets, potential opportunities around Reverb are localized versions of the offering. After the US (63% of site visits), countries visiting the site are the UK (6%), Canada (5%), France (2%) and Germany (2%). (SimilarWeb)


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