Flares: A Marketplace for Musical Instruments, “Amazon Pets” and Gaming Deals
Shorter-form Signals based on Google, Amazon, Reddit, and other sources.
Etsy’s Musical Instrument Business Seeing Strong Growth in the US
The ecommerce website Etsy saw its Q2 2020 revenue growth increase 137% YoY. Part of the growth is attributed to the musical instrument marketplace (Reverb) that the company acquired last year.
According to Etsy, “Reverb benefited from similar macroeconomic ecommerce tailwinds to Etsy during the second quarter, as well as a strong increase in new buyers and novice musicians.”
As the company has not yet expanded deeply into non-US markets, potential opportunities around Reverb are localized versions of the offering. After the US (63% of site visits), countries visiting the site are the UK (6%), Canada (5%), France (2%) and Germany (2%). (SimilarWeb)
“Amazon Pets” Searches up 12x Over the Past Month
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The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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