Subscribers to r/polymerclay have more than doubled since 2020, and there are 33k+ Google searches/mo. for “polymer clay” in the US, per Ahrefs.

Those who want to get in on the clay-cray could make and sell anything from brooches to book covers

The clay is relatively inexpensive: 24-color kits are ~$7. (Source: Pinterest)

One Etsy polymer clay jewelry-maker has already sold ~3k pieces; a median price of ~$16.90 puts revenue at ~$50k.