Flares: Presence-Detection Technology and Biophilic Design
There’s proposed legislation coming to the US that will require new vehicles to be equipped with inexpensive presence-detection technology. The tech will need to detect the presence of an occupant inside when the engine is off.
The legislation, called the Hot Cars Act, is designed to prevent hot car injuries and deaths. Tragically, they’re more common than you might think — 38 children and 50 pets die every year on average from heatstroke as a result of being left in a hot car.
Of the children that passed away:
- 54% were forgotten in the car seat by a babysitter
- ~26% gained access into the car on their own and got trapped
- ~19% were knowingly left in the car by a child care provider at day care
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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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