Flares: “Tang Ping” is the New Minimalism + A Spike In Demand For Pine Needle Everything
Having less (minimalism) has been rising in popularity as many people have begun to protest against consumer culture.
Now, the concept of doing less is enjoying the limelight, and has even eclipsed minimalism on Reddit, where the r/antiwork subreddit (“for those…who are curious about ending work [and] want to get the most out of a work-free life”) is fast approaching 1m subscribers.
This is not just about being lazy — these people will eventually need to do something to make money. But similar to what we’ve seen with the FIRE movement, an enormous group is fundamentally rethinking their expectations around work/leisure, and there are opportunities for entrepreneurs to get in on the action.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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