Having less (minimalism) has been rising in popularity as many people have begun to protest against consumer culture. 

Now, the concept of doing less is enjoying the limelight, and has even eclipsed minimalism on Reddit, where the r/antiwork subreddit (“for those…who are curious about ending work [and] want to get the most out of a work-free life”) is fast approaching 1m subscribers. 

This is not just about being lazy — these people will eventually need to do something to make money. But similar to what we’ve seen with the FIRE movement, an enormous group is fundamentally rethinking their expectations around work/leisure, and there are opportunities for entrepreneurs to get in on the action.

Source: Subreddit Stats