Gamers are Switching Up the Look of Their Nintendo Switches
The Signal: Nintendo recently released a limited-edition Switch console decorated with the colors and characters from the hit game Animal Crossing. Extremely rare, these devices are selling for $740 and up on Amazon (more than double the MSRP). Such scarcity has led thousands of people to look for other options to customize their gaming consoles, leading to a surge in interest for Switch skins.
The Opportunity: Skins are decorative stickers specially cut to fit the shape of an electronic device. They’re used as anti-scratch protection, and also as a form of self-expression, and can be used to wrap everything from phones to drones.
Their popularity is part of a larger trend in which personalized electronics are becoming fashion accessories. Unique phone cases have long been popular (boutique phone case company Maison de Sabré grew to $1.9m in revenue in its first year, we reported in February). Ditto for iPad cases, laptop covers, and even smartwatch bands.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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