The Signal: Interest in herbal health remedies is brewing. Items like mulberry tea and ginger foot soak are exploding on Amazon. Google searches for seemingly obscure options (shilajit or bakuchiol, anyone?) just hit all-time highs.

The most popular ones tend to stick around: We wrote about sea moss back in March 2020, and the plant is still trending. Inspired by our piece, Trendsters Yulia and Ruslan launched a sea moss capsule biz that was on track to hit 6-figures a month the last time we checked in.

Capitalize on the trend via: