Hot sauce advent calendar

’Tis the season to buy more stuff than the rest of the year. It’s too late to buy an advent calendar, but not too late to learn from them. This year’s product of choice? Hot sauce.

What’s next? Each year, companies get more creative with what they can shove into a 25-day box. From cannabis to Star Wars to jerky to tequila to mindfulness to tea to Harry Potter, we get a glimpse into how people are successfully remarketing traditional products at a premium.