The Signal: After killing the headphone jack, Apple graced the world with Airpods 3 years ago. Since then, the airpods business has quickly scaled to an estimated 60m sales in 2019, and over 100m since inception.

Assuming the original $159 price point, that would be $9.5B in revenue. Other analysts estimate this number to be closer to $12B due to the price point of Airpods Pro ($249). That means Airpods brought in more revenue than Twitter, Spotify, and Shopify, to name a few.

If the Airpods business was its own company, with $10B in annual revenue, they would be slightly larger than News Corp., a global media brand, according to this list of the world’s largest companies.