It’s Raining Rabbits and Reptiles
The Signal: When it comes to furry friends and pet ownership, it’s dogs and cats galore. But there’s a growing population of underrepresented and underserved home pets: small animals.
Small animal subreddit growth is being driven by increased adoption by US households. Ownership of fish (remember the rising at-home aquarium trend we reported on last year?), birds, rabbits, reptiles, and other small animals (think iguanas, ferrets, hamsters, and gerbils) has skyrocketed from 2012 to 2020:
- Fish: 7.2m households → 13.1m households (↑82%)
- Birds: 4.6m → 5.7m (↑24%)
- Reptiles: 1.8m → 4.5m (↑150%)
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