Source: Data pulled from Trends Kickstarter Database

The Signal: One of the most important steps in launching any product is market research and verification. Successful crowdfunding campaigns, like the ones in our revamped Kickstarter database, offer an exceptional resource for founders.

Unlike search insights from Google Trends or other consumer browsing data, Kickstarter campaign backers commit money upfront (often before a product is even available to ship) proving that they’re not just casually interested, but willing to pay — now.

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