The signal: In 2019, we wrote about weddings going micro. In 2020, they’re LGBTQ. Last year alone, 4 countries legalized same-sex marriage (Northern Ireland, Ecuador, Taiwan, and Austria), giving marriage rights to a potential population of over 70m people. There are now 30 countries that allow gays and lesbians the right to marry.

For some perspective, 2 years after the US Supreme Court gave gay couples the right to wed, more than 1m LGBTQ couples had married. That means over 500k same-sex marriages took place, equating to billions of dollars in wedding-related revenue.

Source: Pew Research Center and Wikipedia