Male Grooming Is Getting a Makeover

The concept of masculinity is evolving to create a booming personal care market.
NOV 22, 2020
by Shân Osborn
Beauty health and wellness service

Sources: Euromonitor; GlobeNewswire

The Signal: It’s been a slow burn for the male grooming market — until now. The industry has ballooned 130%+ higher in 2020 than originally forecast.

Male personal care options once deemed “alternative” are now receiving soaring interest. Increase in internet searches from 2019, according to Trendalytics: 

  • Men’s moisturizer +324%
  • Beard growth kit +233%
  • Men’s anti-aging +42%
  • Men’s skin care +34%

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