Matching underwear

Looking for a last-minute gift? Why not treat your partner and yourself with matching undies? Thousands of people search for “matching underwear” each month, with the results dominated by MeUndies and its impressive onboarding flow.

What’s next? MeUndies has brought the type of user-onboarding flow that you’d expect from a fintech app to the underwear business. Other search queries like “mother daughter matching outfits” (volume: 8.1k) are riddled with hard-to-navigate Etsy stores and are waiting to be disrupted by a product-first brand.