The Signal: The best Signal ideas often come from a single sentence buried in a report that other people have overlooked. Like this example, taken from our newly revamped Trends Small Business Database:

“Not many people want a career as a florist. The talent pool is shrinking fast. So we have to find those with passion and teach them.”

With insights from hundreds of companies, the SMB Database offers founders’ thoughts on challenges, needs, and opportunities inside dozens of industries. In this signal, we’ll show you 3 ways to use the database to find and vet interesting business ideas.

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