Source: Subreddit Stats

The Signal: Maybe you are not one of the 201k (!) people who search for “mudwater” each month. We’ll break it down for you: an adaptogenic coffee alternative that promises the energy and focus without the crash, AKA mushroom coffee. 

Soaring interest in mushroom coffee signals just the tip of a mushroom(ing) market, which will only be spurred as states (the first of which was Oregon) begin to legalize the regulated use of psilocybin ’shrooms as a treatment for anxiety, addiction, and depression.