Mushrooms’ Moment
Source: Subreddit Stats
The Signal: Maybe you are not one of the 201k (!) people who search for “mudwater” each month. We’ll break it down for you: an adaptogenic coffee alternative that promises the energy and focus without the crash, AKA mushroom coffee.
Soaring interest in mushroom coffee signals just the tip of a mushroom(ing) market, which will only be spurred as states (the first of which was Oregon) begin to legalize the regulated use of psilocybin ’shrooms as a treatment for anxiety, addiction, and depression.
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