The Signal: Grover is a Berlin-based startup that just raised a further ~$70m to grow its electronics rental business in Europe and expand to the US. 

The company, which rents out consumer electronics for a set monthly fee, has increased its subscriber base by 50% in the last 6 months from 100k to 150k active subscribers. They also grew their ARR by 2.2x to €50m (~$60.3m) in 2020.

Opportunities: Although companies like Lumoid failed to make the electronics rental model work in the US years ago, the pandemic has inspired a new appreciation for financial flexibility.