The Signal: Interest in outdoor adventure sports is soaring. The climbing and fishing subreddits are closing in on 1m members each. Google searches for “hunting near me” are on track to reach their highest peak yet.

The Big Picture: Spurred on by the pandemic, consumers have been flocking to nature-based activities — something we pointed out in our human rewilding signal.

One year on, demand for outdoor recreation has continued to explode. From apps to accessories, niche sports provide numerous opportunities. Three particularly high-growth areas: