Nuuly

OCT 01, 2019
by Steph Smith
eCommerce Retail

Nuuly

Fast fashion is getting even faster. URBN, the company behind Urban Outfitters, Anthropologie, and Free People, recently launched its subscription rental service, Nuuly. The service allows customers to pay $88 a month and get 6 clothing items in return.

Next steps: Combining the beloved subscription-based recurring revenue model, we’ll likely see other top brands hop on the CaaS (Clothing as a Service) bandwagon. Le Tote and Menlo Club already offer similar services.

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