Quick-Fire Opportunities: Nose-to-Tail Consumption and Capsule Wardrobe Revival

Nose-to-tail consumption and the capsule wardrobe revival
SEP 12, 2022
by Julia Janks
environment fashion food and beverage

Source: Subreddit Stats

The Whole Hog for Nose-to-Tail Consumption

Startups tackling food waste are attracting record VC funding.

A niche worth noticing is animal products, as the concept of nose-to-tail consumption gains popularity. 

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

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Capitalizing on the Airpods market, making more money than Shopify

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