Global Google search interest, six-month rolling average. Source: Google Trends

Is Scalp Care the New Skin Care?

We’ve written about trends in skin care before, and how they are moving on to hair care. Our analysts have untangled a new rising niche: scalp care.

Turns out (surprise, surprise), that the health of your scalp affects the health of both your hair and skin. Consumers are cottoning on — searches for scalp scrubs, serums, and massagers are soaring.