As nerds scientists, some of us have experienced firsthand the challenges of translating years of academic research into digestible, actionable (and, ha, interesting) insights.

But the gap between the science nerds and the cool kids is rapidly shrinking — especially in the field of neuroscience. It’s suddenly in vogue to know what a neural synapse is, or how your dopamine system is regulated.

Andrew Huberman and Ben Rein are examples of neuroscientists using social media to communicate the latest research in an accessible way.