The Signal: Last year we covered the opportunities in skin care science, after noticing that people are becoming increasingly interested in exactly what they put on their mug.

Since Then: The Ordinary is now being bought as part of Estée Lauder’s $2.2B acquisition deal with Deciem.

Interest in specific skin care chemicals we reported on has continued to soar, as search volume increases from Google Trends show:

  • AHA BHA: +234%
  • Niacinamide: +233%
  • Retinol: +124%
  • Tretinoin: +123%
  • Hyaluronic acid: +50%
  • Benzoyl peroxide: +50%
  • CoQ10: +17%