Signal Review & New Insights: Airplane Cocktail Kits
The Signal: In October, we told you about the surprising liftoff of airplane cocktail kits — small packages that allow you to create your favorite cocktails on-the-go. At that time, The Cocktail Box Co. and W&P were the major players in the space, selling their kits for $24 each. The piece became one of our most talked-about Signals, leading to an inspired set of ideas in the Facebook group.
Since Then: Air travel has nose-dived, dropping more than 90% in some areas as countries everywhere have locked down their borders. W&P pivoted, rebranding the carry-on cocktail kit into a line of virtual happy hour kits.
We reached out to Eric Prum, the co-founder of W&P, whose business has boomed as people have begun hosting virtual happy hours. HR teams and office managers are buying kits in bulk, as part of remote team happy hours. While many people are looking forward to the days when they can safely gather in groups at their favorite bars and restaurants, W&P is betting that remote friends will continue coming together for years to come.
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