Sober-Curious Is the New Wellness Marker

APR 18, 2023
by Susie Ippolito
food and beverage health and wellness

News alert: Drinking is out, and the sober life is in. Well, sober-ish anyway (because, ya know, brunch). 

According to Food Navigator:

  • $11B+ = the value of the low- or no-alcohol beverages market in 2022
  • +7% = the expected growth in the space through 2026

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