Before menopause occurs, women go through a lesser-known “twilight” period called perimenopause. 

This is the time frame where they start to experience symptoms, but aren’t officially in menopause yet.

And it’s a huge market: 

  • Perimenopause can last up to a decade
  • 74% of women experience perimenopausal symptoms…
  • … meaning there are ~15m American women in this twilight zone right now