The $760B+ DIY Market Goes Digital

DIY is set to boom -- and move to ecommerce. We outline ways to capitalize
SEP 28, 2021
by Shân Osborn
eCommerce

The Signal: TikTok’s #DIY hashtag has 116B+ views. The r/DIY subreddit is closing in on 20m members. Searches for “DIY near me” are enjoying all-time highs. 

Consumers and investors alike are rolling up their sleeves and getting stuck in — with a new focus on digital platforms.

The Big Picture: Traditionally brick-and-mortar heavy, recent raises and sales data point to DIY’s pivot to ecommerce. 

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The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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