The Signal: TikTok’s #DIY hashtag has 116B+ views. The r/DIY subreddit is closing in on 20m members. Searches for “DIY near me” are enjoying all-time highs. 

Consumers and investors alike are rolling up their sleeves and getting stuck in — with a new focus on digital platforms.

The Big Picture: Traditionally brick-and-mortar heavy, recent raises and sales data point to DIY’s pivot to ecommerce.