The Alcohol Packaging Trend That Thinks Inside the Box
The Signal: Suppliers of boxed and canned wine had reason to pop the cork in 2020. Sales surged as consumers swapped bar stools for couches and shopped in bulk.
US boxed wine sales in the week of March 7, 2020, rose 53% compared to the same week in 2019. The top 7 brands saw combined growth of 13.5% to 53.4m cases in 2020. One of them, Bota Box, gained ~1m customers.
As for canned wine, volume sales this March were up 3,800%+ from 2017.
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