The Early Bird Monetizes the Worm
The Signal: Vermiculture is worming its way into the hearts of Americans. There has been a recent spike in search interest for “worm farms” in the US, matching countries like Australia, New Zealand, and South Africa where at-home worm farms have been popular for many years.
Worm farms are used to recycle food scraps and other organic waste into natural fertilizer products. Worm farming, or vermicomposting, involves feeding organic waste to worms that thrive in decomposing matter. The worm castings are harvested as garden manure, from which liquid fertilizer can also be harvested. The primary benefit of worm farming is that it is environmentally friendly: Waste that would normally end up in a landfill is converted into rich organic compost for the garden.
Vermiculture is not the only DIY gardening craze that has been trending since the pandemic: Pinterest searches for “indoor beekeeping” and “how to grow spinach from scraps” are up 4,087% and 1,043%, respectively, in recent months.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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