The Eco-Friendly Scene Gets Lux

D2C startups are focusing on luxury low-waste products -- to soaring demand.
AUG 09, 2021
by Shân Osborn
eCommerce environment

Source: Subreddit Stats

The Signal: Would you pay $14 for a 0.56-oz container made from recycled plastic? How about $375 for a chair manufactured from old fishing nets?

Startups are designing high-end products that leverage the eco-friendly trend — and some are barely keeping up with demand.

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The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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