The Modern Mystics Have Arrived

New Age spiritualism takes off, providing new ways to capitalize -- from astrology pop culture to spiritual self-care.
MAY 25, 2021
by Shân Osborn
Entertainment and Media Technology

Source: Subreddit Stats

The Signal: Dust off your crystals and smudge sticks, New Age spiritualism is here. 

Horoscopes and aura readings are in vogue. Gucci is reimagining tarot decks. Adele holds gemstones to combat stage fright. Shadow work is trending.

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The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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