Source: Blissfully’s 2019 Annual SaaS Trends Report

The Signal: People today have more subscriptions than you (or even they) might first suspect. When asked to estimate their monthly subscription spend, West Monroe found that Americans guessed on average that they spent ~$80/mo. However on closer review, their actual spending ended up being close to $240. COVID-19 is accelerating this trend, as people in quarantine sign up for entertainment, grocery delivery, digital fitness subscriptions, and even mail-order games, like the recent Inc. 5000 winner, Hunt A Killer

Along with these new conveniences comes a new problem — money wasted on unused or forgotten subscriptions — and a new (somewhat meta) opportunity: a subscription that manages people’s subscriptions.