The Rise of Decodable Readers…Blockchain and the ENM Community… Profits up 89% YoY For This SaaS Co.
If you watched Nickelodeon in the ‘90s, you could probably recite Hooked on Phonics’ commercials that would relentlessly appear between episodes of “Ren & Stimpy” and “Rugrats.”
Hooked on Phonics was the original “decodable reader,” which we’re thrilled to announce are enjoying a sturdy comeback.
Simply stated, decodable readers are books designed for those learning to read; they contain only phonetic code that the student has already learned. You can’t build a house on air — you first need the foundation, then walls, then a roof. Decodable readers apply this same concept to learning to read.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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