While stainless steel appliances and copper pots aren’t headed toward avocado aesthetic status, the cookware industry — estimated to be worth $40B+ by 2030 — is hungry to adapt to the modern kitchen. 

Consumers want multifunctional, easy-to-store kitchen tools in poppin’ aesthetics to display on floating shelves.

Brands that are nailing the trend are enjoying social media love and pots o’ funding. Here’s how you can get in on the action.