Unexpected Opportunities After the E-bike Boom
Source: ThredUp 2020 Resale Report
The Signal: In a time when the overall retail sector is projected to shrink by 15%, the online secondhand sector will win big as it grows by an estimated 69% from 2019 to 2021. The secondhand market, currently valued at $28B, is projected to more than double to $64B by 2024.
One well-documented winner of the booming resale market is luxury goods. In fact, the secondhand market for luxury goods is growing 4x faster than the primary market. The high price tag and durability of high-end products make them a good fit for resale.
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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