Unwrapping the Big Business of Gifting
The Signal: The market for gifting just keeps on giving. Subscribers to r/ArtisanGifts have ballooned ~400% since December 2020. VC is flowing into startups like corporate gifting’s &Open ($7.2m last May) and Japan’s gifting platform Gracia (~$14m since its 2017 launch).
Establishing connections is a major goal of gifting. As remote everything continues to rise, keeping connected to clients and loved ones will be key. We unwrap 3 areas of opportunity:
1. Corporate gifting: Forget loyalty points — gifting is the new customer retention strategy.
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