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Our First Guide
A complete breakdown of the industry, monetization strategies, and acquisition tactics used by leading newsletter publications.
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie is set by CloudFlare. The cookie is used to support Cloudflare Bot Management. |
| akavpau_ppsd | session | This cookie is provided by Paypal. The cookie is used in context with transactions on the website. |
| nsid | session | This cookie is set by the provider PayPal. This cookie is used to enable the PayPal payment service in the website. |
| tsrce | 3 days | This cookie is set by the provider PayPal. This cookie is used to enable the PayPal payment service in the website. |
| x-pp-s | session | This cookie is set by the provider PayPal. This cookie is used to process payments from the site. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gat | 1 minute | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
| _gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
| _gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
| _hjAbsoluteSessionInProgress | 30 minutes | No description available. |
| _hjFirstSeen | 30 minutes | This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. |
| _hjid | 1 year | This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjIncludedInPageviewSample | 30 minutes | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit. |
| _hjIncludedInSessionSample | 30 minutes | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit. |
| _hjSession_1853021 | 30 minutes | A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. |
| _hjSessionUser_1853021 | 1 year | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _omappvp | 11 years | The cookie is set to identify new vs returning users. The cookie is used in conjunction with _omappvs cookie to determine whether a user is new or returning. |
| _omappvs | 20 minutes | The cookie is used to in conjunction with the _omappvp cookies. If the cookies are set, the user is a returning user. If neither of the cookies are set, the user is a new user. |
| _omra | 6 months | |
| sailthru_content | 1 year | No description available. |
| sailthru_pageviews | 30 minutes | No description available. |
| sailthru_visitor | 1 year | No description available. |
| sbjs_current | 5 months 27 days | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| sbjs_current_add | 5 months 27 days | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| sbjs_first | 5 months 27 days | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| sbjs_first_add | 5 months 27 days | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| sbjs_migrations | 5 months 27 days | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| sbjs_session | 30 minutes | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| sbjs_udata | 5 months 27 days | This cookie is to identify the source of a visit and store user action information about it in a cookies. This is a analytic and behavioural cookie used for improving the visitor experience on the website. |
| test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
| Cookie | Duration | Description |
|---|---|---|
| _clck | 1 year | This cookie is set by Microsoft Clarity. Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _clsk | 1 year | This cookie is set by Microsoft Clarity. Connects multiple page views by a user into a single Clarity session recording. |
| _fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| _rdt_uuid | 3 months | No description available. |
| _scid | 1 year 1 month | This cookie is set by Snapchat. This cookie is used to serve and store Snapchat Pixel unique ID of the User. |
| _tt_enable_cookie | 13 months | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
| _tt_sessionId | 13 months | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
| _ttp | 13 months | To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok. |
| _uetsid | 1 day | This cookie is set by Microsoft Advertising. It contains the session ID for a unique session on the site. |
| _uetvid | 13 months | This cookie is set by Microsoft Advertising. UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. |
| A3 | 1 year | Used by Yahoo for targeted advertising. |
| AnalyticsSyncHistory | 1 month | No description |
| ANONCHK | 10 minutes | This cookie is set by Microsoft Clarity. Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. |
| bcookie | 2 years | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
| bscookie | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| CLID | 1 year | Identifies the first-time Clarity saw this user on any site using Clarity. |
| fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
| LANG | 9 hours | No description |
| lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
| MUID | 9 months | This cookie is set by Microsoft Advertising. Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
| personalization_id | 2 years | This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting. |
| prism_649783505 | 1 month | No description |
| sb | 1 year | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| sc_at | 1 year 24 days | The cookie is set by Snapchat. This cookie is used for advertising purpose. It shows relevant ads to the users by tracking user behaviour on Snapchat. |
| SM | session | This cookie is set by Microsoft Clarity. Used in synchronizing the MUID across Microsoft domains. |
| SRM_B | 1 year 24 days | This cookie is set by Microsoft Clarity. Identifies unique web browsers visiting Microsoft sites. |
| UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
| X-AB | 1 day | No description available. |
| Cookie | Duration | Description |
|---|---|---|
| _schn | session | No description available. |
| _trends_checkout_url | 1 day | No description |
| cookielawinfo-checkbox-functional | 6 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| k | 3 months | No description available. |
| li_gc | 2 years | No description |
| paypal-offers--country | 2 days | Used by PayPal payment-implementation to facilitate financing-offers which are presented upon check-out. |
| woocommerce_items_in_cart | session | No description available. |
| wp_woocommerce_session_f66cbf9280cd33f55cce34e1d8328b37 | 2 days | No description |
| x-cdn | session | No description available. |
