Block by block, piece by piece – we deconstruct businesses so you can see what makes them special, how they work, how they started, and the untapped potential.
Stay updated on the latest news and launch timing of our first Guide
MONETIZATION
EXPERT ANALYSIS
CASE STUDIES
TACTICAL STRATEGIES
InsIDE OUR FIRST GUIDE
The Trends Newsletter Guide
An insider’s view into the mechanics and structure behind building, operating, and growing a profitable newsletter business.
Exclusive In-Depth Case Studies
The product of 3+ months of research, dozens of interviews, and years of first-hand experience. We break down four 8-figure newsletter businesses including Morning Brew and the New York Times, showing you the science behind their businesses so you can apply it to your own.
Breakdowns of Battle-tested Tactics
Up level your daily operations. Discover how leading brands structure their organizations and the tactics they use. See real-world examples, templates, and experiments from 8-figure+ newsletter businesses.
Insight from Leaders at Today's Top Newsletters
Insights from over 50+ interviews with leading newsletter experts. Gain access to full interview transcripts and audio from experts like Ryan Deiss of Digital Marketer, James Altucher of the Altucher Report, and more.
Coming January 2021...
Stay up to date on the latest developments and launch of Trends Guides
Overview of Our First Guide
Monetization Strategy
Advertising: How it works, when to start, and how much to charge.
A step-by-step look at how top sellers find, pitch, and win advertising clients, including email templates.
Industry-wide CPC, CPO, Open Rate, and deal structures.
How to structure affiliate deals, and step-by-step product flows for selling paid newsletters.
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Industry Breakdown
Comprehensive analysis of today’s largest players — how they’re built, how they make money, and a look at their growth strategies.
Data on recent valuations, deals, and the firms investing in the space.
Detailed case studies of major players including the New York Times and Morning Brew
Sample P&Ls to show you what the company financials should look like.
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Newsletter Setup
How to define your newsletter’s goals and develop a unique voice.
The anatomy of a 7-figure email.
Getting your first subscribers
Straight talk on the tools you need to grow your audience and revenue.
Growth Techniques
Discover the tech stacks of leading
newsletter publications
Insider breakdowns on specific techniques like: paid ads, social media, and influencer marketing.
What KPI’s to pay attention to and how
to track them
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What Comes Next
Case studies on 3 innovators experimenting with new business models, and what it means for you.
Additional Revenue Streams:
How newsletters use job boards, product,
and paid communities to extend offering
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Tools & Resources
How to choose an ESP, and the 4 other technologies that power your business.
The tech you need at 1k, 10k, 100k, and 1m+ subscribers
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Bonus Resources
Audio and transcripts from leading industry experts.
Templates for tracking ad inventory, and growth.
Key hiring insights for different roles, including how to find writers, and how to structure comp packages for your sales team.
Available as .PDF, .MOBI, and more.
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