Block by block, piece by piece – we deconstruct niche businesses so you can see what makes them special, how they work, how they started, and where the opportunities are.
A company is an incredibly complex thing.
From an outside perspective, hell even from the inside, great companies look like madness, impossible to untangle.
And that’s a problem. A big one.
That’s where Trends Guides comes in.
You see, understanding the mechanics of a business you admire and want to emulate makes your job infinitely easier.
With Guides, we deconstruct amazing companies in simple, easy to understand terms.
A crystal clear blueprint that shows you exactly how a particular business works so you can apply best practices to your company.
-Sam Parr, Founder of The Hustle.
Business model breakdown
Customer acquisition strategy
Our First Guide
A complete breakdown of the industry, monetization strategies, and acquisition tactics used by leading newsletter publications. At launch, this Guide will cost $1999. Your $200 pre-order deposit today gets you a 50% discount off the launch price ($999).
At The Hustle, we’ve spent over 5 years growing and cultivating a massive email following. We’ve uncovered specific techniques and strategies we’ve used to scale to 8-figure revenue and nearly 1.5 million subscribers.
With this Trends report, we’ve drawn from our extensive industry expertise to create the most comprehensive go-to-market guide for newsletter publications in existence. This report will save time and thousands of dollars
Bypass costly mistakes and learn profitable growth tactics
Understand the market players across the industry
100’s of interview hours with experts in the industry
What you’ll find in the report
Comprehensive analysis of today’s largest players with revenue estimates, subscriber estimates, and company history.
Industry-wide analysis, market size,
and YOY growth. (Plus, where we predict
the market is heading)
A list of key communities every
newsletter founder should join
Case studies of major players
How to pick and validate an
audience / topic
Step-by-Step setup of Substack
Getting your first subscribers
A gallery of the best newsletter landing pages
Learn exactly how Free
newsletters make money
How to build your sales team in
14-days with just $300
Landing your first advertiser
How The Hustle sells advertising.
Maintaining advertiser relationships
over time and raising prices
Learn the tactics expert copywriters use to sell millions with a single email.
An inside look at the 9-figure media juggernaut you’ve
Industry-wide CPC, CPO, Open Rate,
and deal structures.
How to experiment with pricing for both membership and advertising
Discover the tech stacks of leading
How they scale and when to go “in-house”
Learn The Hustle’s own user acquisition strategy and why we’re willing to pay $6 for a subscriber
Breakdowns on specific techniques like: Giveaways, paid Youtube placements,
What KPI’s to pay attention to and how
to track them
Pro forma P&Ls of large and small
Growth tracking template we use at The Hustle
Ad Inventory Tracking Template
Find out where we believe the industry is heading on how you can capitalize and get in on the next era of email newsletters today.
Disruptive tech — GPT-3
Additional Revenue Streams:
How newsletters use job boards, product,
and paid communities to extend offering
The top 5 newsletter platforms to choose
from based on your goal
5 Crucial Analytics tools
How to Write Ad Copy like The Hustle
How to Source Interesting Stories an Audience will Love
Building Your Editorial Team from the Ground Up
Overview on How to Hire Writers — where to find them, how much to pay them, etc.
How to structure your editorial team
This guide is still in development. Once finished it will be priced at $1999. Today, we’re offering early beta-testers the opportunity to put their names on the waitlist and purchase the guide for just $999. Lock in your discount today with a $200 deposit.
Trends Guides are sold separately from the Trends Membership.