10 Takeaways From Our Presentation on COVID-19 Trends

We broke down the widespread impact of COVID-19, including what industries have been hit the hardest, what products and services have the most viable long-term potential, and how businesses should position themselves in front of changing consumer behaviors.
10 Takeaways From Our Presentation on COVID-19 Trends

This week, our Trends team produced a 62-slide deck that broke down the widespread impact of COVID-19, including what industries have been hit the hardest, what products and services have the most viable long-term potential, and how businesses should position themselves in front of changing consumer behaviors.

Below we highlight 10 key takeaways from her findings, combining insights from the Signals and other reports that our Trends analysts have done in recent weeks.

We are not financial advisors, and we don’t know what will happen in the markets. This analysis is based on facts that exist today, which might be different tomorrow. We encourage you not to jump to any conclusions based on comparable examples from the past, but we hope our report helps you stay informed about these unprecedented times and allows you to make thoughtful decisions about the future.

1. The downstream effects are unparalleled.

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Market Signals

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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