Agency Launch: Your First 30, 60, and 90 Days

Refine your offer:
- Focus on one niche
- Solve a real problem (vitamin vs painkiller)
- Example = David thought people wanted help with strategy, etc
- What they really want is help with customer acquisition
- Unique (the “Purple Cow” effect, from Seth Godin)
- Something you’ve never seen before will naturally grab attention
- Time-bound
- From Alex Hormozi: “People pay you for a certain result over a period of time”
- It allows your prospective customer to calculate ROI
- From Alex Hormozi: “People pay you for a certain result over a period of time”
- Results focused
- Gives you something specific to
- Guarantee (Risk reversal)
- Dan Lock says, “if your guarantee doesn’t scare you, it’s not aggressive enough”
- Example = “We will generate 10 qualified leads w/in 30 days or we’ll run it for free”
Look for partners:
- Finding complementary businesses
- For example
- If you’re building an agency, connect with Bee Jam in the Trends Group
Document your process:
- Google Docs
- Notion
- Great for SOPs & FAQs
- Scribehow.com
- Will automatically record you performing an action and create an SOP