Building a Customer-Centric Brand with Eliza Blank, Founder of the Sill
In this Q&A, you’ll learn:
– How The Sill re-imagined the houseplant category based on the modern consumer
– What to focus on to create a best-in-class brand experience that results in brand evangelists
– How to market authentically in a COVID environment
– Why now’s the time to co-create with customers
Eliza Blank is the Founder & CEO of The Sill, the first digitally native, direct-to-consumer houseplant brand. Founded in 2012, Eliza has raised over $12 million from Brand Foundry Ventures, The Chernin Group and The Raine Group, among others, to further The Sill’s mission: to enrich people’s lives through a connection to plants and community.