Casper’s Chief of Product Jeff Chapin: The 8 Things I Wish I Knew Before Launching
Casper oversold on its first day and was unable to deliver the product from day one. It took months for their supply to catch up to their orders.
The issue didn’t set the mattress brand back too far: Casper made $1m in revenue its first month and received $70m in Series B funding. Years later, it is now valued at more than $1B.
But co-founder Jeff Chapin would still have done things differently to prevent Casper from being so far behind on orders in its early days. At Hustle Con 2016, Chapin revealed strategies that he wishes he had used and that you can use to build a better supply chain for a new company.
* * *