Growth Hacking Tactics with Julian Shapiro

Julian Shapiro walks through 16 of the best growth hacks in 2020.
Growth Hacking Tactics with Julian Shapiro

Julian Shapiro is the founder of Demand Curve, the best-in-class growth marketing agency that hundreds of Y-Combinator startups have relied on to grow their businesses fast.

He has the experience and the data to know which growth tactics work and which don’t, and has helped run user acquisition for Segment, Imperfect Produce, Framer, Envoy, Clearbit, Webflow, Microsoft and many others. Julian also writes TechCrunch’s monthly growth marketing column and he wrote the web’s most popular guide to growth marketing at Julian.com. In our next Trends Hacker Hour, Julian will share Demand Curve’s Most Important Growth Tactics For 2020.

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Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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