Sam Parr (@theSamParr) and Trung Phan (@TrungTPhan) recently spoke with UFC Champion Michael Bisping and media exec Aaron Avruskin, co-founders of PlayLine (a sports gaming platform).

The team formed a joint venture with Mark Cuban on Leveraged Game Media (a firm focussed on social advertising and social asset aggregation) and recently acquired the company that owns the Instagram account NBAMemes (3.7m followers).

Moves like this — as well as a network of sports-related social media influencer accounts — have helped Playline achieve 300k registered users, $17m in gross revenue and a gaming industry low customer acquisition cost (CAC) of $25.

In this webinar, Bisping and Avruskin discuss their strategy including:

  • How to take Ownership in your Funnel for Customer Acquisition
  • How to turn Customer Acquisition Costs into a Positive Revenue Generating Line Item
  • How to structure deals with ad partners
  • How to ensure the greatest ROI possible in digital media

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