How to Launch a Product with Nik Sharma

Nik Sharma walks you through his checklist for a modern-day product launch. Still only 23, Nik Sharma has established himself as one of the world’s top direct-to-consumer (DTC) marketers: 

  • At 15, he was already running the social media strategies for Pitbull and MAGIC! 
  • He led the DTC unit of Hint, helping the water brands sell million over its online channel
  • He later joined Gary Vaynerchuk to head VaynerMedia’s DTC business 

Now — through his agency Sharma Brands — he has helped launch Haus (beverage ), Judy (emergency kits ), Dreampop (plant-based frozen treats), Twice (oral care) and other leading DTC names.

As part of the Trends Lectures series, Sharma hosted the Product Launch 101 webinar.