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How to Launch a Product with Nik Sharma

Everything you need to know, from one of the world’s top direct-to-consumer (DTC) marketers.

Nik Sharma walks you through his checklist for a modern-day product launch. Still only 23, Nik Sharma has established himself as one of the world’s top direct-to-consumer (DTC) marketers:

At 15, he was already running the social media strategies for Pitbull and MAGIC!
He led the DTC unit of Hint, helping the water brands sell million over its online channel
He later joined Gary Vaynerchuk to head VaynerMedia’s DTC business

Now — through his agency Sharma Brands — he has helped launch Haus (beverage ), Judy (emergency kits ), Dreampop (plant-based frozen treats), Twice (oral care) and other leading DTC names.

As part of the Trends Lectures series, Sharma hosted the Product Launch 101 webinar.

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