The Importance of MicroAngel Investors with Dawn Dickson

The Importance of MicroAngel Investors with Dawn Dickson

In this lecture, Dawn will draw on her experience and speak to:

  • Learn about the various ways to connect with angel investors
  • Learn about the JOB Act and equity crowdfunding
  • For Founders: how to build a community of investors to raise capital via crowdfunding
  • For investors: How you can invest in startups at any income level

Dawn W. Dickson is a serial entrepreneur and inventor with 19+ years of experience in marketing and business development. She has launched four successful cash flow positive companies since 2002, including her most recent ventures Flat Out of Heels and PopCom, after identifying a developing need for a software solution to make vending machines more intelligent.  

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The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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