Local SEO Strategies and Tactics for 2021

Insights from this year's Local Search Ranking Factors survey
Local SEO Strategies and Tactics for 2021

The Local Search Ranking Factors is the industry leading resource that SEOs turn to when they want to understand how to rank in Google’s Local Results. Each year, Darren Shaw surveys the top experts in Local SEO to get their insights on what’s moving the needle for their clients. The experts have spoken, and the results are in.

In this session, Darren will…
1) Go into detail about what’s working in local SEO now;
2) Break down some common myths about local SEO tactics that you might be wasting your time on;
3) Give you a detailed action plan (and free tool) for how to rank local businesses in Google’s local pack.

About Darren:

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Hear from our members:

Gagan Biyani

Co-Founder / Udemy

Few places bring together so many engaged hustlers around new ideas, changes in the markets and product/services recommendations.

Adrian Salamunovic

Founder / Author of "Free PR"

The network is amazing. Where else do you see founders of 9 figure companies helping founders who are just getting started?

Jack Smith

Co-Founder / Vungle

The community is very collaborative and people in there have offered introductions for me, not wanting anything in return.

What do you get with Trends:

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Weekly Case Studies

Curated stories from the business world

Dive into the success stories of companies around the world and discover how they achieved.

How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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