OKCupid’s Sam Yagan on Using Content to Get Liquidity

Sam Yagan explained the secret to OKCupid’s success mostly through one word: quality.

The dating website became popular after creating its own blogs and other content based on data, from the type of people who match because of a shared interest in horror stories to how people narrow their search radius for prospective dates when gas prices go up.

“None of these are clickbait, none of these are artificial, none of these are especially provocative,” Yagan said. “But these are the kinds of posts that we’ve put up. They got millions and millions and millions of shares and reads and views.”