Tom Bilyeu, Co-Founder of Quest Nutrition, Dishes on How to Grow a Unicorn

Quest Nutrition’s early growth rate is almost incomprehensible. In its first three years, the low-carb specializing nutrition company grew at 57,000%.

And yet founder Tom Bilyeu recalls feeling terrible at that time. “I was miserable making the money that I was making,” he said. “I thought there’s just got to be a better way.”

Bilyeu left Quest to create a content company called Impact Theory. Impact Theory’s shows, podcasts, and other offerings focus on empowerment.